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CHARGE is an energy-sector conference focused on branding, marketing and communications strategy for utilities and energy companies, with the Europe edition held at the Baker Hughes Florence Learning Centre in Florence, Italy on 19–20 October 2026. Over two days it brings energy industry marketers, brand leaders and communications professionals together for strategic conversations, real-world case studies and forward-looking sessions on brand transformation and stakeholder engagement, with structured networking throughout. It runs alongside the CHARGE Europe 2026 awards, which recognise work in energy branding, and draws an international audience with sponsors including Baker Hughes, Landor and Siegel+Gale. CHARGE also runs parallel events in North America, making the Florence edition part of a wider international programme for energy brands.
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