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The SEC has launched an enforcement action against Institutional Shareholder Services (ISS), one of the world's largest proxy advisors, alleging the firm failed to disclose conflicts of interest and misrepresented its ESG methodologies to clients. The regulator claims ISS withheld material information about how client voting data and recommendations influenced its ESG ratings – a direct conflict when the same firm advises asset owners on governance issues and simultaneously rates the companies those assets own. This is not a peripheral enforcement action. ISS processes voting instructions for roughly half of all U.S. public company shareholders and influences trillions in capital allocation through its ESG ratings. The SEC's complaint signals a hard pivot: proxy advisors and ESG raters can no longer operate as black boxes. They must disclose how their methodologies work, who funds them, and where incentives collide. The action also hints at scepticism about the reliability of ESG ratings themselves – a category the SEC has long viewed with suspicion. For asset managers, asset owners, and boards, the immediate pressure is audit-level: do you know how your proxy advisor generates recommendations? Can you verify their methodology independently? And if ISS's ratings informed your ESG commitments or board decisions, which claims need revisiting? This case will likely cascade through the entire ESG advisory ecosystem, forcing advisors, raters, and data providers to document their processes and remove hidden dependencies. The question now is whether this enforcement action will expose similar conflicts across other major ESG and ratings providers.