3INA (pronunced Mee-Nah) is a Spanish makeup and skincare brand known for it’s colourful products and no-rules mentality. Working with the best labs in Europe, most of the products are designed to be multitasking, long-lasting and deliver excellent performance and colour pay-off in the most vibrant colours in the industry.
3INA has revolutionised the way people can shop makeup by creating a unique coding system where instead of shade names all products are identified with a unique number: 3INA's Colour Coding.
3INA’s goal is to continuously break down preconceived notions of who makeup is for, regardless of age, gender, skin tone. They are committed to inclusion and representation of the entire beauty spectrum, both in their campaigns and products.
Born in Spain, and with presence in more than 40 countries, 3INA is proud to be a vegan and cruelty-free brand, committed to ethical and sustainable practices.
With a worldwide fan-base 3INA aims to be the reference colour brand for the global Gen Z, Millennial and Alpha to come.
As of 2024, 3INA has become the first colour cosmetics brand to achieve B-Corp certification.
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