Absolute Collagen Group

Absolute Collagen was first established in 2017 by mother and daughter duo Maxine and Darcy Laceby. What stemmed from a random cooking experiment using chicken broth led to the creation of our award-winning product - marine collagen supplements. Their collection has since expanded with products which now include an award-winning facial serum and hair care, this came as response to their consumers needs, growing the product portfolio to support their consumers to feel “Strong in their own skin.” Now as one the UK’s fastest growing collagen brands, Absolute Collagen are on a mission to improve their social and environmental impact, having already taken steps to support this, but Absolute Collagen also recognises that there are still numerous ways in which they can use their business to achieve their mission, and are always striving to do more. Some highlights from actions taken so far include, all outer product packaging being 100% recyclable, reclamation schemes for harder to recycle materials, the haircare range being made from 50% PCR plastic, and becoming a Carbon Neutral Company in 2022.