Alpen Rose is a company dedicated to creating value that helps people shine vibrantly, driven by its corporate philosophy of "beauty & natural lifestyle." We commit to fostering a "spiritually rich culture of living that cares both people and nature" through products that harness the gifts of plants. Since its founding in 1989 as a hair care manufacturer, the company has developed products that utilize the vitality of plants and the healing power of aromatherapy. In 1996, Alpen Rose launched their flagship brand, "La CASTA." Based on the philosophy of "restoring the health of hair, skin, and spirit through the power of plants," the brand offers products that balance the rich fragrance of natural essential oils with the functional benefits of botanical ingredients. Utilizing the pristine snowmelt of the Northern Japan Alps and the surrounding natural environment, with our own dedicated gardens and farmland, Alpen Rose established a fully integrated system from R&D to manufacturing in Omachi City, Nagano Prefecture. Products created in this environment of coexistence with nature serve as a symbol of our corporate philosophy. Alpen Rose will continue to promote lifestyles for living beautifully and healthily while respecting the power of plants and the gifts of nature.
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