At La Société des Vieux Copains, they are conscious that the world is changing quickly and must change. And... they want to be THE audacious change-maker who radically transforms the adult beverage eco-system in order to build a better, fairer and enthusiastic world.
They have two premium brands: Folle Envie (a low-alcoholic aperitif with lemon peels and cardamom infusion) and Archibald (a distilled tonic water - quinine and alcohol free), both crafted in their distillery with only organic, local ingredients and a strong know-how in distilling. Their distribution networks are premium on-trade (bars, restaurants and hotels) and retailers (wine/liquor shop - no hypermarkets), and in some selected foreign countries.
They use their own virtuous and transparent approach, called Positive Spirit, seeking a positive impact on society and environment by:
- Making the best products they can and improving constantly
- Re-inventing the trade by changing the rules in their sector towards more equity, transparency and happiness
- Working with every stakeholder as a close partner and helping them to contribute to a better world
- Supporting local actors to create an engaged community!