Blueyou’s purpose is to transform the seafood sector towards sustainability and social inclusiveness, with a focus on community-based fisheries and aquaculture. Our vision is a world where seafood is harvested in balance with nature, contributing to planetary health, flourishing oceans and prosperous coastal communities. Sustainable seafood is our “tool” for bringing positive change to our oceans: As an impact-first company, Blueyou’s theory of change is to establish a viable blueprint for driving change through inclusive, fair trade value chains and realize responsible practices at producer level, leading to recovery of ecosystems, supporting biodiversity, mitigating climate change and promoting livelihoods.
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