A pioneer of independent, Australian design, ELK was established in 2004 by Marnie Goding and Adam Koniaras in Melbourne, Australia. Leading with a philosophy of conscious fashion, the business was founded on a belief in creativity, innovation and authentic design, contemporary fashion and independent, ethically made products. These values have created a brand of enduring value.
The ELK aesthetic holds a unique place within the Australian fashion landscape. With a highly considered approach to quality and design, ELK collections resonate with a global audience through a level of product refinement, range curation and intellect that is innately their own. A skilled design team creates unique, highly identifiable sculptural accessories, hand-made leather and ready- to-wear collections defined by an artful vision translated through colour, print and form. ELK focuses on using natural or responsible materials with a lower environmental impact than conventional alternatives and continues to seek better alternatives for fibres, production, distribution, circular solutions and waste.
With passion and creativity, ELK aspires to build a transparent, responsible business with respect or people and planet
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