PROPERONI is the proprietary brand of Estom Ltd, created with a clear purpose: to redefine what pepperoni can and should be by making pepperoni properly and using business as a force for good, making a difference one slice at a time.
Containing just a handful of simple, recognisable ingredients, PROPERONI’s award-winning pepperoni is naturally cured, slowly smoked over beechwood, and made without nitrites, preservatives or additives
Meaning it’s not ultra-processed. PROPERONI draws on a 90-year heritage and decades-long partnerships to sit 16 million pizzas a year in the UK, while aiming to support positive impact in the communities it serves and raise standards across the category.
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