Goodnature Ltd

Goodnature wants to help biodiversity thrive with the world's smartest rodent traps. We understand the delicate balance of nature and our reliance on each other, and when the population of an invasive species becomes too big, it doesn't take long for native species to be reduced to dangerously low numbers. Rodents, in particular, have wreaked havoc for years in areas where they don't belong but the traditional methods used to tackle this problem, such as toxins, single-use traps, or glue boards, are even worse. They’re high-maintenance, inhumane and negatively impact the very environment we are trying to protect. Shockingly, this year has seen more toxins and throwaway traps than ever before. Goodnature was born in the New Zealand bush in 2005, from the realisation that keeping rodent population in check would require something far smarter, scalable and kinder. Ever since, Goodnature has been on a mission to solve this age-old problem and restore balance using smart technology. Half a million traps later, we’ve removed 22 million pests globally with traps that are automatic, self-resetting, toxin-free, and humane. Our aspirations for impact go even further, that's why we've embraced the B Corp framework, and use it as our guiding light for continuous improvement.