greenApes is a digital platform that engages citizens, customers and employees in sustainable behaviours by rewarding their actions with TWIN points, which users can donate to environmental and social initiatives through active campaigns. Founded in 2012 as a B Corporation based near Florence, the platform enables organisations to create customised projects around mobility, circular economy, energy efficiency, environmental education and sustainable consumption aligned with UN Sustainable Development Goals. greenApes offers a Lifestyle Test tool for calculating personal carbon footprints with personalised reduction advice, supported by EU Horizon 2020 funding, and operates an ecosystem of partner companies and nonprofits promoting real-world sustainable practices.
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