Grounded is Grounded is a Kenyan manufacturer of non-toxic cleaning and personal care products rooted in African ingredients and driven by a mission to protect human health and the environment. Founded in 2019, Grounded works directly with local farmers and suppliers to produce effective, plant-based alternatives to conventional chemical-laden products. From household cleaning to skin-friendly soaps, each formula is thoughtfully designed for safety, sustainability, and performance.
With a strong commitment to transparency, circular packaging, and ethical sourcing, Grounded not only reduces harmful toxins in homes but also supports green manufacturing practices and inclusive local employment. The company’s solar-powered factory minimizes waste and emissions, while its refill systems and education initiatives empower consumers to make healthier, lower-impact choices.
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