Founded in 1969, Natura is a leading Brazilian multinational in the cosmetics and personal care industry, renowned for its direct sales model. Through its sustainable business practices Natura has actively protected 2.2 million hectares of the Amazon Rainforest for over 20 years, positively impacting more than 11,000 families. Natura operates in 7 countries across Latin America, supported by a workforce of over 9,400 employees and 3.5 million Beauty Consultants.
Since achieving carbon neutrality in 2007, Natura has embarked on a journey towards Net Zero emissions. The company's products are cruelty-free and 95% vegan, with the EKOS line certified by the Union for Ethical Biotrade (UEBT).
In 2014, Natura became the first publicly traded company to attain B Corp certification. This milestone was subsequently reaffirmed through renewals in 2017, 2020, and most recently in 2024. Notably, Natura is one of the few companies globally to score in six impact business models (IBMs) and ranks among the top 5 percent of all B Corps within its group and size category.
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