Parafina Co. is a transformative lifestyle brand with a lofty objective: to offer designer eyewear in eco-friendly materials at a revolutionary price while leading the way for socially conscious businesses.
They live by their tagline, “See Beyond Trash” This experimental ethos is what makes them who they are. Through constant experimentation with materials, design, and manufacturing techniques, Parafina Co. aims to reinvent the eyewear market and reintroduce consumers to products that are thoughtfully designed and carefully crafted.
If you are not familiar with Parafina, their business philosophy is rooted in the concept of Giving. It all started in 2014 when founders Alfonso de Luján and Samuel Soria befriended children in a village in Paraguay and found they had a very difficult access to education. Wanting to help, they created Parafina, a company that would finance education programs with every pair of eyewear sold.
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