Qero fights against the environmental scourge of disposable cups by replacing them for reusable ones. The ultimate goal of Qero is to help provoke a cultural change by making people aware of the harmful effects of using disposable items, focusing on communication, high quality products and great service.
Qero handles a 360® scope of the business, from the production of cups, washing and drying services, assessment in communication and calculation of environmental impact metrics, and finally the recycling of damaged cups (less than 1%) into other sustainable products such as portable trash cans or bike mudguards.
Qero's main customers are festivals, beverage companies, artisan beer brewers, corporate and state offices, all of which have embraced the habit of reusing. In the first 4 years since its birth, the company has been able to avoid the use of 50 million disposable cups, which represent 800 tons of plastic waste and 3.000 tons of CO2 emissions.
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