Sol og Strand is one of Denmark’s largest holiday home rental agencies, representing more than 7,500 privately owned homes across the Danish coastline welcoming large numbers of Danish and international holiday guests every year. We support a form of tourism that contributes to vibrant local communities by creating local jobs, year-round activity and strong partnerships with homeowners and regional businesses. Sol og Strand is majority-owned by Fonden Sol og Strand ved Margit & Kjeld, a charitable foundation that reinvests profits into society. Through annual donations to local initiatives as well as national and international charities, the foundation ensures that value created through holiday rentals benefits people and communities far beyond the company itself. We operate with a deep commitment to responsibility across our entire value chain. With 29 local offices, we create local jobs, contribute to year-round coastal economies and work closely with homeowners, guests and partners to promote high standards for quality, safety, and environmental stewardship. Our daily decisions are guided by the values of Integrity, Helpfulness, Expertise and Innovation, and by a belief that responsible business is built through transparency, engagement and continuous improvement.
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