SunGod is a British performance eyewear brand, driven by a mission to See Better. Founded in 2013, with a love for the outdoors, SunGod sees a better future: through their lenses, through their actions, and through doing business better. SunGod is built on 3 "better" pillars: better products, better customer experience, and better for the planet. First up, they create better products - using ultra-durable, high-performance, recyclable materials, to create sunglasses and goggles designed for function, repairability, and durability. Secondly, they offer a better customer experience, with their direct-to-consumer model helping them to build stronger relationships with their customers and understand their needs better. Thirdly, everything SunGod does - from its 1% For The Planet donations to its employee wellbeing programmes, reducing production waste to its unrivalled Lifetime Guarantee - is for its triple bottom line: people, planet and profit. Their business practices are shaped by informed decisions, seeking to do less harm and more good in everything they do.
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