Established in 1985, SUNNY SIDE UP GROUP (SSUG) is Japan's leading PR communication group, offering a wide range of services including comprehensive public relations, brand communications, sales promotion, business development, digital solutions, and sports/influencer marketing. Leveraging the power of communication, the company has managed world-renowned Japanese athletes, helping them achieve global recognition, and actively works on creating social movements and promoting solutions to social issues through its expertise in public relations.
In 2020, the company transitioned to a holdings management system, expanding its coverage to a broad range of communication fields. SSUG is listed on the standard market of the Tokyo Stock Exchange and ranked 32nd in the "Global Top 250 PR Agency Ranking 2024." The company also won the gold award in the “PRWeek Asia Best Places to Work 2021,” the “Corporate Communications - Agency” category in IPRA’s “GOLDEN WORLD AWARDS 2022,” and the “Commendation” award in the “Diversity and Inclusion Company of the Year” category in the PR Awards Asia-Pacific 2024.
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