National Business Initiative – Business Action for Sustainable Growth

The National Business Initiative (NBI) is a voluntary coalition of South African and multinational companies, working together towards sustainable growth and development in South Africa. Since 1995, the NBI has been a collective movement of business leaders shaping a sustainable future, focusing on economic transition, social transformation, and environmental sustainability.

With a membership base comprising the country’s largest and most successful companies and corporations, the NBI’s visual communication needs to be authoritative, professional, and forward-thinking. They engaged The Ethical Agency to refine their brand presence, ensuring it resonates with CEOs, policymakers, and international stakeholders, and to clearly communicate their social impact and work in the circular economy and sustainability sectors.