Total Design is a strategic creative agency, established in 1963, that blends branding, communication, and technology to shape impactful experiences and societal progress. With around 70 strategists, designers, developers, and storytellers based in Amsterdam, we design identities, services, and platforms that are inclusive, future-proof, and meaningful.
Over six decades, Total Design has weathered industry disruptions and continuously embraced innovation—helping shape the Netherlands through iconic projects such as Schiphol’s wayfinding, the telephone book, and visual identities for Stedelijk Museum and Randstad. Today, we partner with leading clients including ING, HEMA, Nationale Nederlanden, Aegon, Radboud University, TU Eindhoven, the Van Gogh Museum, and Bellingcat.
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