On October 1st, 2021, the company rebranded from Minna Denryoku, Inc. to UPDATER, Inc. Upholding traceability and transparency as its core values, the company delivers solutions for both corporate and individual customers to address pressing social challenges and to realize a “face-to-face lifestyle.”
UPDATER operates a diverse portfolio of businesses. These include Minna Denryoku, the world’s first commercialized electricity traceability service. It is also one of only three CDP-certified renewable energy providers in Japan. Other businesses include Minna Works, which transforms the labor market with a focus on well-being; Shift C, a platform that evaluates and publishes brands’ ethical ratings; TADORi, an e-commerce marketplace where consumers choose products based on their background and stories; Minna Shoten, which offers goods designed with care for people, society, and the environment; and Minna Daichi, which promotes behavioral change toward soil regeneration.
The company’s pioneering efforts have been widely recognized, earning numerous awards and certifications, including the Prime Minister’s Award at the 4th Japan SDGs Awards.
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