YareSafo Hair, LLC (DBA Safo Hair)

Safo Hair is a Boston-based beauty and wellness company redefining haircare at the intersection of health, heritage, and hormonal change. Founded by Dr. Ellana Stinson, a board-certified physician with roots in Georgia and Alabama, Safo sits at the forefront of a cultural and clinical movement—bringing clean, science-backed solutions to women navigating the often-overlooked journey of menopause and aging. Built on the belief that hair wellness is foundational to overall health, Safo formulates plant-based products that are free from toxic ingredients commonly linked to cancer and reproductive harm. Each formula is crafted to support scalp integrity, hormonal balance, and hair resilience—filling a critical gap in a beauty industry that has long ignored the needs of multicultural women over 35. Beyond products, Safo is cultivating a community of informed, empowered consumers through education, storytelling, and local engagement. The company’s commitment to cultural relevance, scientific rigor, and social equity positions it as a leader in a new era of inclusive wellness.